Kategori: Marketing

  • Brandlume Provides Branding, Website Design & Development, and Digital Marketing Services Globally

    For years digital marketing has been essential to the success of a business or a brand since it is the best method to reach customers, allowing companies to target their audience fast while creating a more direct interaction with them. For those trying to improve their digital presence, BrandLume, the SEO agency providing services in US and CA, offers their clients a wide variety of Digital Marketing, Branding, and Website agency services to help them make their business shine through today’s cluttered marketplace.

    At BrandLume, they’ve investigated, developed and applied SEO marketing for years and have brought all the best Search Engine Optimization Services into their SEO agency. Boosting the entire process and laying all their SEO services into user-friendly packages with up-front prices to help you dominate SEO marketing hassle-free. Among their variety of services, they’ll be able to find: SEO, PPC, Video and Content Marketing, SEO Link Building, Press Releases, Local Bussiness Listings and Reputation Management. Additionally, they provide Brand Identity and Web Hosting & Design Services.

    Besides, some of the biggest assets among their competitors is that by choosing them, you don’t jump through hoops to get information or to negotiate prices: since all their SEO services can be found on their website with complete details, pricing, case studies, timelines and a step-by-step process to simplify your comparison and decision making.

    With BrandLume, all major social media platforms that offer PPC advertising can be covered under their PPC campaign management and marketing services, providing their customers with PPC advertising through (SEM) search engine marketing on Google and Bing via AdWords, shopping List and display network (GDN) management and complete paid search marketing on major social media platforms like Facebook, Instagram, Twitter, and LinkedIn via display ads, ad campaigns, remarketing and retargeting.

    About BrandLume:

    BrandLume is an expert-level global agency that provides branding, website design & development, and digital marketing services in Canada and the U.S, with the mission to help their customers connect, convey and convert their potential audience to customers in today’s competitive digital world. BrandLume counts with multiple accreditations and awards -by UpCity, Clutch, and SEO blog, among others- proving that their 100% Transparency policy, customer service and top-quality solutions are what have led them to achieve a 96% client retention rate and hundreds of positive testimonials online.

    No more dealing with different PR, branding, hosting, domain registry, SEO, SEM, social media, and website design agencies or trying to do it all in-house. Take care of all your needs in just one place! For more information about their services, visit https://brandlume.com/ and learn more about their web design and development options. It’s time to discover why 1600+ companies & 180+ SEO Agencies use BrandLume globally.

  • 6 Incredible Ways Full Service Digital Marketing Can Help Your Business

    Did you know that more than 60 percent of all businesses have increased their digital marketing budget within the past year?

    If your business is not currently running digital marketing campaigns, you are missing out on the chance to generate leads and make sales. It is more important than ever that businesses focus on online business growth.

    Unfortunately, it can be difficult to know how to do this if you have never created a digital marketing campaign before. This is why it is a great idea to hire a full service digital marketing company.

    We’ve written a guide to help you understand the many benefits of doing this. Keep reading if you want to find out more.

    1. Level the Playing Field

    Business owners face tough competition.  If your competitors are large corporations such as Amazon, Walmart, or Best Buy, it might feel impossible to compete with them.

    The good news is that it is possible to level the playing field if you are able to create an effective digital marketing campaign. You don’t even need to have a large budget to do this.

    The best digital marketing services will help business owners to create marketing campaigns that are effective and that will offer them a high return on investment (ROI).

    A digital marketing service will help you to do things such as boost your site in search engine results. It is not necessary to run a large organization if you want to do this.

    A full service digital marketing service will also help you to create engaging and valuable content. If this content is more valuable than the content that large corporations produce, your business will rank higher in search results.

    This is because it does not matter to Google how much money your company makes. It only cares about offering searchers the best possible results for their search queries.

    2. Increase Your Return on Investment

    A full service digital marketing agency will help your business to increase your ROI by helping you to organize and run content marketing campaigns.

    Before you start working with a marketing agency, you’ll need to create a marketing budget. The marketing agency you work with will then design campaigns to suit your unique needs.

    It is much more cost-effective to run digital marketing campaigns than it is to run traditional marketing campaigns. This means that the money you spend on marketing will go much further.

    3. Online Business Growth: Reach People Where They Are

    Effective digital marketing campaigns will help you to build relationships with people who are interested in purchasing your products and services.

    On the other hand, it is not easy to do this if you use traditional marketing techniques. This is because you will need to spend your advertising dollars to market leads that might not be interested in buying from your company.

    For example, if you post an ad in a newspaper, you’ll be targeting anybody in your area who reads the news, regardless of whether they are interested in purchasing the types of products that your business sells.

    A full service digital marketing agency will make sure that your ads only reach people who are actually interested in your business.

    They will help your business to put together email marketing campaigns that are designed to engage every segment of your audience.

    4. You Can Track the Effectiveness of Your Marketing Campaigns

    You’ll probably feel overwhelmed if you try to put together your own digital marketing campaign.

    There are many moving parts that you’ll need to be aware of. This includes things such as pay-per-click marketing (PPC), website design, mobile marketing, and search engine optimization (SEO).

    It can be difficult for business owners to manage all of these aspects of marketing on their own.

    If they don’t have the right kinds of training and expertise, they’ll need to spend lots of time and money to familiarize themselves with the basic aspects of digital marketing.

    It’s a better idea to focus their energy on other aspects of running their business.

    When you make the choice to hire a full service digital marketing agency, you won’t need to worry about a thing. They will do all of the hard work for you.

    And you’ll be able to track the effectiveness of your marketing campaigns in real time.

    5. Increase Brand Awareness

    A full scale digital marketing service will create engaging social media posts for your business. This will help to increase brand awareness.

    All you’ll need to do is let the marketing agency know which products you want to market and what kinds of people are your ideal customers. You can then relax and let the marketing agency take care of the rest.

    6. Embrace a Conversion-Focused Approach

    By investing in a full service marketing solution, you’ll set yourself up for online business growth.

    The best marketing agencies know how to do A/B testing. This helps them to create advertisements that will increase conversions. This is a very difficult thing to do on your own.

    Hire a Full Service Digital Marketing Agency Today

    If you are looking to grow your business, it is a good idea to hire a full service digital marketing agency. They will help you to create digital marketing campaigns that will drive sales.

    Are you looking to hire a full service digital marketing agency to help you with web design, digital marketing, and application development?

    If so, we’re here to help you. Don’t hesitate to contact us today once you are ready to get started.

  • Digital Marketing Facts You Need to Know for Home Remodeling

    The digital marketing industry was valued at over $56 billion in 2021, and that number continues to grow year over year. As every industry becomes increasingly crowded, it’s important for businesses to help themselves stand out with these digital strategies. If you’re looking to promote your home services—a particularly competitive industry—it’s especially important to know the different types of digital advertising available to you, as well as how to utilize home services SEO to get the reach you want and to generate the leads that will sustain your business.

    There are, however, a few things you need to know about how to use these strategies successfully. Keep reading to learn five key areas that will help your home services SEO strategy.

    Define Your Goals First 

    When you’re trying to get into the realm of the digital marketing world for home remodeling, you can’t just jump in. (Well, you can, but it probably wouldn’t get you very far!)

    You first need to develop a set of goals that will work for your company. Ideally, these goals will be ambitious but achievable.

    When thinking about your marketing goals, you likely have one main aim: to make more money. However, before the money can start coming in, you have to work toward many other steps first.

    So, what do you need to think of in terms of marketing goals?

    Define concrete, timely goals around the following metrics:

    • Website visitors per month
    • New client leads obtained per month
    • Ranking position on Google for your home services company

    Taken together, these smaller, more specific goals all lead to that ultimate revenue-minded goal.

    Optimize Home Services SEO for Mobile 

    A majority of online searches today are now done through mobile devices. (According to Statista, in the fourth quarter of 2021, 63 percent of US organic search engine visits came from mobile devices.)

    Thinking about how people operate today, that makes sense. If people are looking for home remodeling services, they are more likely to pick up their phones and do quick Google searches than to grab their laptops.

    If they come across your site and it doesn’t work for mobile, they will navigate away without thinking twice. Obviously, this represents a huge missed opportunity and the last thing you want to happen!

    To ensure they stick around your site and (hopefully) become clients, your site must be optimized for mobile.

    Don’t Neglect Local Searches

    When it comes to your home services SEO strategy, you need to keep your location in mind. Not only does this affect who you market to, but it also affects your overall SEO strategy.

    Why? Because most people today search with words like “near me,” “local,” or “[insert your specific city].”

    When a person searches for home services, they might search for something along the lines of “home services DC area.” When they search for that term, you want your business to pop up. If it does, that means your home services marketing strategy is working!

    When it comes to marketing for home services, local SEO is extremely important.

    Prioritize Getting Good Reviews

    The majority of people who search for businesses and services online read reviews first. In 2021, a BrightLocal survey found 77 percent of people “always” or “regularly” read reviews when researching local businesses.

    Potential customers also put a lot of stock in these reviews. According to a 2020 BrightLocal survey, 79 percent of people trust online reviews just as much as a personal recommendation.

    This is why having good reviews on your site or on your business listing is vital.

    Remember, when someone finds a page without any reviews at all, that can be just as detrimental as having negative reviews.

    Even mediocre reviews can be harmful. When people see a business with two- or three-star reviews, that can cause them to second-guess working with that company or hiring them for their services.

    When they see a company or service with four- or five-star reviews, they are more inclined to click on that business and become a client.

    To get these reviews, talk to previous customers or clients and request they provide them. If you’re having trouble gaining traction with this tactic, incentivize them with a promo for the next time they choose to use your service.

    Create a Customer Service Line for Phone Calls 

    Although you might think calling is outdated, that couldn’t be further from the truth. People who go on a website and then call for answers are much more likely to book a service or to buy something from the company.

    Having a phone line creates more leads and generates more revenue, especially for businesses in the home remodeling sector.

    For any companies or businesses that let their phone calls ring and ring without answering, it’s important to know this is a financial waste for two reasons. One, it wastes the time and money you spent setting up the line. Two, it wastes any chance you had of gaining more leads and customers through those phone conversations.

    When adding a phone number for your business, always have a person who can be on the receiving end of the line. This helps ensure optimal customer service.

    You will likely get calls from all the digital advertising platforms you use: Instagram, Facebook, Google, and your own website. Always be ready for an influx of calls at any point during the day!

    Use These Facts to Improve Your Home Services SEO Strategy  

    Having a home services SEO strategy, as well as a digital marketing strategy, is key to ensuring the success of your business.

    At Spiral Marketing, we’re a home service marketing agency that offers several different marketing and SEO services. From digital advertising to social media marketing to SEO efforts, we do it all. If you are ready to improve your home remodeling SEO strategies, schedule a free consultation with us today!

  • Omni-Meta Marketing Offers Experienced Marketers For Second Chance Businesses

    Omni-Meta Marketing is a premium marketing service that offers high-quality and diverse marketing services to small businesses, non-profits, and second-chance companies. They offer a unique service to unique businesses and are truly one-of-a-kind in the marketing sphere.

    One of the services that Omni-Meta Marketing offers is omnichannel marketing. This service builds your online presence through several channels. They’ll work to build your online presence through social media marketing, online ads, and through lead generation. Their expert marketers work around the clock to ensure you stand out among your competition.

    But Omni-Meta Marketing doesn’t want to help just any business — which is why they’re in a unique position among competing marketing firms, which seem to pop up every quarter. Due to the Omni-Meta Marketing owner, Tyler Howell, the agency is committed to helping a Second Chance Business.

    Tyler himself is a former foster youth and a justice-affected American. He’s a recovered addict and he managed to turn his life around by pursuing education and later, entrepreneurship. Tyler is a Justice Reform Advocate and knows the importance of allowing troubled persons to be given a second chance. Only with a second chance can they contribute to the betterment of society.

    As he puts it, “I had a rough upbringing myself and I turned my life around through education and by pursuing my entrepreneurial dreams. With Omni-Meta Marketing I wish to help more second chance businesses, small ventures, and non-profits reach a wider audience with the help of our marketing experts.”

    If you run any of these types of businesses, you know how hard it can be to stand out from the competition. You also know that most marketing firms aren’t always interested in helping a small business or a non-profit stand out from the crowd.

    But Omni-Meta Marketing is different. The agency knows that second-chance businesses and other similar ventures are important and beneficial for society. They know that these businesses matter and that there has to be an agency to market them.

    Whether you run a startup, a charity, or a business that advocates for equality, justice reform, or helping troubled individuals, there’s a place for you among Omni-Meta Marketing’s client base. You can reach out to them online or give them a call. You’ll get a consulting session so you can learn how they’ll help push your brand to a wider audience.

    About Omni-Meta Marketing: Omni-Meta Marketing is a unique marketing firm that offers services to small businesses, non-profits, and what we call “second chance” businesses. If you run such a small enterprise and need to get the word out there, they’re here to help you. You can reach out to them via our website.

    Contact Info:

    Contact Name: Tyler Howell
    Business Name: Omni-Meta Marketing
    Address: Salt Lake City, Utah
    Phone: 614-230-9522
    Website: https://omnimetamarketing.com

    Originally posted On: https://syndication.cloud/omni-meta-marketing-offers-experienced-marketers-for-second-chance-businesses/

  • Hustler’s Diary, Run By Marketing Expert Quentin Witt, Is Here To Teach You The Game

    It’s never been easier for the average person to start a side hustle or even a full-fledged business. Yet, one aspect of entrepreneurship that most new business owners struggle with is marketing. Finding the right online marketing tips to promote your tips is always a hassle.

    That’s why marketing expert Quentin Witt decided to share his knowledge with Hustler’s Diary. As a lifelong entrepreneur and as a successful marketer, Quentin knew that he could offer the best entrepreneur advice that was lacking on the internet.

    With Hustler’s Diary, you can subscribe and receive regular advice based on Quentin’s years as a marketing guru. From great side hustle tips to how to structure your business, there’s advice for any entrepreneur in any field and at any stage of their journey.

    “I wanted to offer advice based on my years as an entrepreneur and marketer. There’s no shortage of advice for business owners but most of it is generic and unhelpful. With Hustler’s Diary you’ll get the raw details without any fluff on how to succeed in your entrepreneurial ventures,” said Quentin Witt.

    Whether running an online business or a traditional brick-and-mortar venture, your business must have a digital presence. Whether you are a seasoned content creator or not, you have to use content and other marketing strategies to grow your brand.

    This has naturally been a major challenge for most entrepreneurs. Many enter the arena but few continue to compete in the game. Quentin wanted to change this with Hustler’s Diary.

    Through the content written by Quentin and his team, you’ll learn how to grow your brand online. You’ll also learn how to stand out from your competition and how to scale your business. Quentin has been a serial entrepreneur and he wants to ensure that you can do the same with your venture.

    If you’re an aspiring or an established entrepreneur, you’ll soon hit a fork in the road as you’re trying to scale. Consider a subscription to Hustler’s Diary to continue on the path to success. Hustler’s Diary is the go-to resource for marketers and aspiring entrepreneurs. Quentin Witt has stepped out of the shadows to impart his wisdom from years of experience and results.

    About Hustler’s Diary: Hustler’s Diary is an online resource started by entrepreneur Quentin Witt. With his extensive experience with entrepreneurship, he’s providing marketing and business tips for aspiring business owners. If you’re looking to turn your hustle into a full-scale venture, you want to check out Hustler’s Diary.

    Contact Info:

    Contact Name: Quentin Witt
    Business Name: Hustler’s Diary
    Address: 10940 Parallel PKWY Ste K225 Kansas City, KS, 66109
    Phone: 800-435-0399
    Website: https://hustlersdiary.com/

    Originally posted On: https://syndication.cloud/hustlers-diary-run-by-marketing-expert-quentin-witt-is-here-to-teach-you-the-game/

  • What is National SEO and How Can It Impact Your Digital Marketing Strategy

    Today, your business is not just competing with the local businesses around the corner. You are competing with businesses from around the globe. To be able to grow your business effectively, your digital marketing plan needs to incorporate more than just a local strategy.

    The right SEO strategies can build brand awareness, boost website traffic, and get people talking about your business. By combining local and national SEO strategies as part of your digital marketing campaign, you can truly take your business to the next level.

    While local SEO is necessary to build your customer base in your community, national SEO allows you to reach customers who might not be geographically close but still fit your target customer profile. What is national SEO, and how can you incorporate it into your digital marketing plan?

    What is National SEO?

    National SEO focuses less on ranking your business for specific geographical areas and more on broad keyword rankings. Additionally, there is more competition because your business is moving into broad keywords. That means your national SEO marketing strategy needs to be methodical and robust.

    More effort is involved in getting your business ranked with national SEO, so it takes a greater investment of time and capital. Still, it can greatly extend your business’s reach and grow your customer base.

    Who Benefits from National SEO

    While some businesses benefit more from local SEO, others can greatly benefit from adding national SEO to their digital marketing strategy. For instance, an e-commerce business can expand its customer base by tapping into a global customer base. Small and medium-sized businesses can reach a broader audience than they might in a simple brick-and-mortar location.

    Roughly 93% of online experiences and website traffic start at a search engine, so your online sales will benefit from a higher ranking of keywords that are relevant to your business. Plus, traditional advertising is losing effectiveness, as people are more away from newspapers and standard TV with regular commercial breaks. Incorporating national SEO can provide a strategy to reach your target audience where they are, which is online.

    How to Use National SEO

    Incorporating national SEO strategies begins with advanced keyword research strategies, allowing you to enhance your content and appeal to a wider audience. Long-tail keywords can also help to make queries more specific to what you offer instead of just using general terms that could apply to your business and all of your competitors.

    Your focus should be on your brand or business name first in your national SEO strategy. With the right local SEO strategy in place, you will make getting your business name ranked through your national SEO strategy a little easier.

    Infographics and visual media can also showcase valuable information that can appeal to potential customers as they look through their search engine results. Also, ensure that your website is mobile-friendly since today’s customers are using their phones to find your business more than ever before.

    Researching your keywords can give you an idea of what people are looking for and how you can tailor your content to answer their questions. You also need to gauge the intent of your target customer. Yes, it helps to create informative content, but you also want to attract individuals ready to make the decision to purchase.

    To get the best results with a national SEO strategy, you must consistently post content that appeals to your target audience. Using guest writers, for instance, can help you to build your content while also giving you a chance to promote your business.

    With Google being the leader among search engines, many businesses try to figure out how to rank higher using Google analytics and other tools. By focusing your content on providing more in-depth information, you can rank better simply because you deliver the best query answer.

    If your content is brief and cookie-cutter, then even stuffing it with keywords might not give you the impact your business needs. While longer isn’t always better, providing in-depth information that is better than what is currently available will help move you up the rankings.

    Providing quality content can lead to editorial backlinks, social shares, increased website traffic, and more. That will help your business to grow its ranking at a national level.

    Our team works with many small and medium-sized businesses throughout the country to provide quality digital marketing strategies, including national SEO. We can work with your business to find the right content strategy, delivering quality content that answers your customers’ questions.

    Contact us today to learn more about the digital marketing options available for your business.

  • You Need to Start a Social Media Marketing Campaign and Here’s Why

    Did you know that social media advertising budgets are expected to grow by 11.76% annually by 2026?

    You’ve heard that you need to be on social media, but you’re not sure why or how it can help your business.

    It’s tough to know where to start when it comes to social media marketing. There are so many platforms and options, and it can be hard to know which will work best for you.

    But don’t worry. Keep reading to find out all of the amazing reasons why you need to start a social media marketing campaign and how it’ll benefit your business!

    Why Is a Social Media Marketing Campaign Important?

    Here are four reasons why you need to start a social media marketing campaign. Let’s look at them now in more detail:

    1. You’ll Reach a Wider audience

    As a business owner, it’s important to understand the different ways you can reach your target audience. One of the most powerful tools at your disposal is social media. With over 3 billion active users worldwide, social media provides an unparalleled opportunity to connect with potential customers from all corners of the globe.

    If you’re not already benefitting from this powerful marketing tool, you’re missing out on a huge opportunity to grow your business.

    By creating a strong social media presence, you can reach a wider audience, build brand awareness, and even drive sales. In today’s digital age, potential customers are spending more and more time online, and if you’re not where they are, you’re missing out on a valuable opportunity to connect with them.

    Don’t let your competition get ahead of you – start using social media to reach a wider audience and take your business to the next level.

    2. You’ll Be Able to Connect With Your Customers

    A social media marketing campaign is important for several reasons. One of the most important is that it allows you to connect with your customers. This is something that’s becoming increasingly important in the age of the internet, as customers now expect companies to be more responsive and engaging.

    A social media campaign gives you the chance to do just that, interacting with your customers and building relationships with them. In addition, it allows you to get feedback from your customers and learn what they want and need from your company.

    All of this is essential in today’s business world, and a social media marketing campaign is the perfect way to make it happen.

    3. You’ll Stand Out from the Competition

    If your competition is already utilizing social media platforms to reach their target market, and you’re not, you’re at a serious disadvantage. Social media is a great leveler, allowing small businesses to compete with larger ones in terms of reach, engagement, and lead generation.

    By creating a solid social media presence, you’ll be able to reach a larger audience and build meaningful relationships with potential and current customers. Additionally, you’ll be able to stay top-of-mind and stay ahead of the competition.

    4. You’ll Boost Your SEO Efforts

    As anyone who’s tried to improve their website’s ranking on Google knows, SEO can be a tricky and ever-changing game. But one constant thing is the importance of social signals.

    Search engines like Google now take social signals into account when ranking websites, which means that if you have a strong social media presence, it’s likely that your website will rank higher in search results.

    There are a few things you can do to make sure your social media efforts have a positive impact on your SEO. First, make sure you post high-quality content that is relevant to your target audience.

    This will not only help to engage users and get them talking about your brand, but it will also show search engines that your site is relevant and informative. Secondly, be sure to include links back to your website in your social media advertisement posts.

    This will help search engines understand that your site is an authority on the topics you’re discussing, and it will also encourage users to click through to your site. Finally, make sure you’re using the right keywords in your social media posts.

    This will help search engines understand what topics your site is relevant for, and it will also ensure that your posts are being seen by the people who are most likely to be interested in what you have to say.

    5. You’ll Get More Leads

    Running ads and promoting content on social media is a great way to generate leads for your business. By doing so, you can reach a wider audience of potential customers who may be interested in what you have to offer.

    By targeting your ads and content to specific demographics, interests, and even locations, you can ensure that your leads are high-quality and more likely to convert into customers.

    Moreover, by building relationships with potential leads through social media, you can create a trusting bond that will make them more likely to do business with you. So if you’re looking for ways to increase your lead generation, consider using social media as part of your marketing strategy.

    6. You’ll Improve Your Brand Awareness and Recognition

    While a traditional advertising campaign might reach a wide audience, it can be difficult to gauge its effectiveness. Did people see the ad and then make a purchase? Did they see the ad and then research the company online?

    With social media promotions, on the other hand, it’s easy to track how many people are exposed to your brand and how they interact with it. For example, you can see how many people view your posts, click on your links, or follow your page.

    This information can help you to fine-tune your marketing strategy and ensure that you’re getting the most bang for your buck. In addition, increased brand awareness can lead to improved brand recognition and larger sales in the long run.

    Therefore, investing in marketing on social media is a wise decision for any business looking to stay competitive in today’s market.

    7. You’ll Get Better Customer insights

    Social media is a great way to gain valuable insights into your customers. By monitoring what people are saying about your brand, you can learn a lot about their needs, wants, and preferences.

    This information can be used to improve your products or services, as well as your marketing and sales strategies. Additionally, by interacting with customers on social media, you can get a better understanding of their concerns and issues.

    This information can then be used to provide better customer service and support. Finally, social media is also a great way to learn about new trends in your industry.

    By monitoring what people are saying, you can stay ahead of the curve and make sure that your business is always on the cutting edge.

    How to Make Sure Your Campaign Is Successful

    Now that you know why a social media marketing campaign is important, let’s take a look at some tips on how to make sure yours is successful.

    1. Define Your Goals

    Any good social media marketing campaign starts with a clear goal in mind. What are you trying to achieve? Do you want to boost brand awareness, generate more leads, or drive more traffic to your website? Once you know your goal, you can start planning your strategy.

    For example, if you want to generate more leads, you might want to focus on creating high-quality content that will attract your target audience. On the other hand, if you want to boost brand awareness, you might want to focus on creating a campaign that is visually appealing and easy to share.

    Regardless of your goal, you must take the time to define it before you start planning your campaign.

    2. Choose the Right Platforms

    With so many different social media platforms available, it can be difficult to know which ones to use for your business. However, it’s important to do your research and choose the platforms that will be most relevant to your industry and target audience.

    For example, if you’re a B2B company, LinkedIn is likely to be more relevant than Instagram. Similarly, if you’re targeting teenagers, Snapchat is likely to be more effective than Facebook. By choosing the right platforms, you’ll be able to reach your target audience more effectively and achieve better results from your social media marketing.

    3. Create Engaging Content

    Content is king they say, and for good reason. For people to take notice of your campaign, you need to create content that’s engaging and interesting. No one wants to read dull, boring content, so make sure you put some thought into what you’re posting.

    A little effort can go a long way here. Try to mix up your content with videos, images, infographics, and other types of media to keep things fresh and engaging. If you can do that, you’ll be well on your way to a successful campaign.

    4. Run Ads

    Running ads on social media is a great way to target your audience and ensure that they see your content. You can specifically target age groups, interests, and even specific demographics with your ads. This allows you to reach a wider audience with your content and ensures that your message is seen by those most likely to be interested in it.

    Additionally, running ads on social media platforms allows you to track the performance of your campaigns and see which ones are performing well and which ones could use some improvement. This feedback can be invaluable in making future marketing decisions.

    Overall, running ads on social media is a great way to generate interest in your campaign and reach a wider audience.

    5. Analyze and Adjust

    After you’ve launched your marketing campaign, it’s crucial to step back and analyze the results. Are you seeing the ROI that you wanted? If not, it might be time to go back to the drawing board and make some changes. Are your messages resonating with your target audience? Are you sending them at the right times?

    If not, you might need to adjust your messaging or try a different marketing channel. Always be willing to experiment and adjust your campaign until you find what works best. By constantly analyzing and tweaking your campaign, you’ll be able to ensure that it’s as successful as possible.

    6. Hire a Professional Marketing Agency

    While there are several advantages to hiring a professional marketing agency, the most important is that you’ll have access to a team of experienced professionals who can help you plan and execute your campaign. A good marketing agency will also be able to provide valuable insights and feedback, which can help you fine-tune your campaign and improve your results.

    In addition, a professional marketing agency can often negotiate better rates with media outlets and other partners, which can save you money in the long run. Ultimately, if you want to give your marketing campaign the best possible chance of success, hiring a professional marketing agency is a wise investment.

    Get Help With Your Social Media Marketing Campaign

    Now that you know how important a social media marketing campaign can be for your business, it’s time to set this up in your business. This may sound daunting, but it doesn’t have to be anymore.

    If you’re ready to transform your social media marketing, we’re here to help. From Facebook and Instagram ads management to conversion tracking and reporting, we do it all.

    Get in touch and we’ll schedule a time to chat about your business and its needs.

  • Optimizing Your Email Marketing To Survive Apple’s Ios 15 Updates

    What if your best marketing channel stopped working overnight?

    This is a reality for many businesses that rely on email marketing. While email marketing remains one of the most effective ways to boost your brand and increase sales, things like software changes can change how you do business overnight.

    One such change is the recent iOS 15 Apple update. This update adds Mail Privacy Protection for users. And while this is very convenient for consumers, it can create major obstacles for your own email marketing efforts.

    Fortunately, it’s possible to transform those obstacles into opportunities. Keep reading to discover everything you need to know about the iOS 15 update and how to optimize your email marketing accordingly!

    HOW DOES THE APPLE UPDATE WORK?

    Our guide is going to walk you through how to market with the Apple update. Before we go any further, though, we need to explore what this update is all about.

    For marketing purposes, the big deal is that Apple’s update now lets users opt into a Mail Privacy Protection (MPP) setting. The purpose of this setting is data security. Specifically, the privacy setting makes it harder for third parties to gather and use consumers’ private data.

    Consumers will see this setting as a good thing. But when businesses can no longer track things like IP data and open rates, they must adopt new strategies for email marketing.

    HOW DOES THE IOS 15 UPDATE AFFECT EMAIL MARKETING?

    Below, we have some of our best ideas for how you can optimize your email marketing after the Apple update. However, it’s important for you to first understand how this update affects the way you do business.

    The biggest issue is that with the privacy setting enabled, open rates are going to appear incorrect. This throws out your ability to track open rates as a metric for the overall effectiveness of your email marketing.

    Additionally, the update will throw off any automated workflows that you rely on due to the lack of data. For example, this update will disrupt your ability to use re-engagement workflows.

    Because the emails will read as having been automatically opened, you can no longer use live data. Many marketing emails rely on countdown timers and other engagement strategies that will no longer work on the majority of iOS users.

    That’s the bad news, and we won’t lie: there is a lot of it. The good news, however, is that there are easy steps you can take to optimize email marketing in the face of the iOS 15 update. Here are just a few easy strategies you can start using today!

    CREATE A NEW “ENGAGED” LIST

    A big part of email marketing is identifying your “engaged” customers. This helps you see who is likeliest to open and respond to your messages. But the iOS 15 update means you have to go back to the drawing board when figuring out who is engaged and who is not.

    That’s because you can no longer rely on the open rate as a metric for engagement. But that doesn’t mean you should stop tracking user engagement. You just have to get more creative about it!

    For example, within Klaviyo you can create a new list where you track who is buying products, who is subscribing, who is visiting your site, and who is clicking on your emails. It will take a bit of trial and error, but this should help you discover your most engaged users.

    COMPARING SEGMENTS

    It may sound daunting to come up with a new engaged list. After all, how will you know if it is accurate or not? Ultimately, the best way to do this is to compare your old data to your new data!

    Specifically, you need to compare your original engaged list with the new one you created. Your goal is to get the new list to look a lot like the old one. Don’t be afraid to experiment with different sets of data until you find the most accurate way to track engaged users.

    UPDATING AUTOMATIONS

    It’s fair to say that automation is the cornerstone of what makes email marketing so effective. Unfortunately, Apple updates mean that businesses must change how they approach automation.

    For example, you need to stop using automated workflows that rely on users opening emails. Because iOS will automatically open these emails, your old workflows could cause customers to receive emails they don’t want, souring them on your company.

    This doesn’t mean you have to stop using automation. But you should tether your workflows to things like clicks or time spent reading rather than whether the message was opened or not.

    CHANGE YOUR “ENGAGED” SEGMENTS

    We already talked about the importance of creating a new “engaged” list. On top of that, you need to change any user segments that rely on email opens.

    Many businesses track and sort customer segments based in part on which emails they open. Such businesses also rely on users opening emails to track the performance of particular marketing messages.

    Eventually, you’ll find newer and even better ways of tracking customer segments. But you won’t be able to develop a new approach until your own business stops relying on the data from email opens.

    STOP RELYING ON CLICK-THROUGH RATES

    It’s already bad enough that you can no longer rely on email open rates. Most companies that rely on email marketing have already begun to phase out open rates as a measure worth tracking at all. On top of that, you need to stop relying on click-through rates.

    That’s because we determine click-through rates by taking the number of clicks a message gets divided by how often it was opened. Before, this presented an accurate way of determining the effectiveness of a message.

    Click-through rates no longer work as a metric because we can’t rely on open rates. Instead, you should rely on click rates, delivery rates, and unsubscriptions as a metric for how well the marketing is going.

    CHANGE LOCATION-BASED STRATEGIES

    Chances are that you rely on at least one location-based strategy for your marketing emails. For example, you may have special email offers that rely on knowing users’ timezones. Or you may send out special sales emails based on a customer’s location.

    However, you no longer have reliable access to user IP addresses thanks to the iOS 15 update. And since there is no direct alternative to these location-based strategies, we recommend you experiment with other strategies.

    TEST SUBJECT LINES (FOR NOW)

    Even your customers know how important email subject lines are. The right subject line makes all the difference about whether someone opens a message or not. But since you can no longer track open rates, it is more difficult than ever to test the effectiveness of your own open rates.

    However, keep in mind that not all of your consumers using iOS will have made the switch yet. That’s why it’s important to do as much A/B testing of subject lines while you still can. The day will soon come when you can’t do such testing, but the data you collect about it here and now will be very valuable.

    UPDATE FLOWS RELATED TO UNENGAGED SEGMENTS

    Just as you have special workflows designed with engaged users in mind, you probably have workflows designed for unengaged users. However, it’s important to either disable or update any flows tied to your “unengaged” segments.

    These flows are often tied to whether or not customers are opening emails. But since we can’t rely on open rates, flows meant to go to unengaged customers may end up going to your most engaged customers!

    If you’re not careful, this can end up turning off your biggest brand ambassadors. But if you turn off things like Sunset Flow right now, you can keep that from happening.

    DISABLE OPENS FOR REVENUE ATTRIBUTION

    Many businesses have relied on open rates to calculate their email revenue. With the iOS 15 update changes, your own email revenue may look inflated and incorrect.

    It’s best to go ahead and disable email opens as a metric for your revenue. And this step is especially important if you know that more than half of your customers rely on iOS.

    It’s also never too late to find a better way to track this data. We recommend using Google Analytics to help determine whether you are getting the best bang for your buck when it comes to email marketing.

    YOUR NEXT MOVE

    Now you know how to optimize your email after the iOS 15 Apple update. But new updates are always around the corner. Ask yourself: do you know who can help you make the most of your email marketing year after year?

    Here at Upmkt, we specialize in all aspects of digital marketing and design. Email marketing is a particular specialty, and we’re ready to help transform your business.

    But are you ready to discover how successful your business can be? If so, all you have to do is contact us today!

  • How to Create a Marketing Calendar for Your Rock Clothing Company

    When you run a small fashion brand, you’re likely to invest considerable marketing dollars to stick-out as unique. That’s especially true for brands that specialize in wardrobe-choices for rebels and rockstars.
    But one thing that’s not unique about your rock ‘n’ roll clothing brand is your need for a strategic marketing plan.
    When things start picking-up, a calendar simplifies marketing processes and takes out the guesswork.
    Here’s how to create a-rockin’ marketing calendar for your clothing brand.

    Covered in This Blog

    In the following article, you’ll learn:
    • The do’s of topic creation
    • Selecting the right tools to start an editorial calendar
    • Post scheduling; and more
    If the lack of a comprehensive marketing plan is holding your fashion brand back, keep reading.

    How to Choose Topics for Great Content

    It’s no secret anymore that content plays a big part in any good marketing plan. According to experts, your marketing calendar should be a hodge-podge of all different kinds of content and media.
    When planning content, you have to make two considerations:
    • Planning original content
    • Planning everything else
    Here’s how to navigate the decision of what kinds of posts to have:

    All Content

    All content should be topical and relevant. You should choose things that have mass appeal to your audience. Tools like BuzzSumo make it easy to see what articles are trending on a specific topic.

    Original Content

    Planning original content is a little more complicated. It involves the following:
    • Look out for relevant trending topics: those you could use to reproduce a new blog with a fresh take
    • Research keywords: use a wealth of free and cheap resources
    • Plan content: use special events that make sense for your audience — like writing about the 40th anniversary of the Enlightened Rogues album to attract those looking for Allman Brothers t shirts
    • Write it down: put your ideas into an editorial calendar.
    • Schedule it: use a scheduling tool to implement.
    If the last two bullet points look familiar, it’s because we’ll be flushing each of them out below.

    How to Create an Editorial Calendar

    There are a number of templates available for working up an editorial calendar of your own. You must choose your preferred source:
    • Google Docs or other collaborative platforms: this choice is great for easy sharing
    • Google calendar or preferred calendar program: some people live and die by their calendar, and their marketing schedule is no different
    • Excel spreadsheet: if you’re comfortable in Excel, it’s a great place to start collecting topic ideas and making a calendar worksheet
    • PDF template: PDF templates can be printed or edited in a PDF editor
    quick google search of marketing calendar templates offers a number of formats from which small business owners can choose.

    How to Implement a Social Scheduler

    Tools like Buffer offer free or cheap social scheduling capabilities.
    In most cases, the free versions are limited and monthly subscriptions are available for those who have more than basic needs.
    Using a social scheduling tool to plan your marketing simplifies the process and takes less valuable time to complete.

    Start Your Marketing Calendar Today

    With these trade secrets, you can start a marketing calendar today. Make it your best year for:
    • Lead generations
    • Conversions
    • Followers
    • Downloads
    Whatever marketing goals you’re looking to achieve, a calendar will help your rock clothing brand get the reputation it deserves! For more information on digital marketing, return to ArticleCity.
  • 5 Ways to Create More Data-Driven Content for Business

    67% of consumers say branded content drives their buying decisions. That’s why around 80% of marketing firms now invest heavily in it as part of a comprehensive digital marketing strategy.
    But not just any content has this kind of power. In fact, 37% say their strategies aren’t effective at generating qualified leads. And they’re not converting leads into actual revenues.
    That takes a documented and data-driven content creation strategy.
    Let’s explore how to create data-driven content for business in 4 basic steps.                                   

     1) Know Who You’re Writing For

    It’s marketing 101. Know your customer. And yet, for many who are creating content, this integral part of developing content for business got lost in translation.
    Every content piece should be written to one specific target customer. If you were trying to get more real estate clients, you wouldn’t market to your buyers and sellers in the same. You can’t properly connect with either one of them if you do.
    The same is true with web content. Whether you’re marketing plastic surgery or landscaping, it’s all about the customers.

    The Customer Persona

    Create several detailed customer personas to add to your inbound marketing toolkit. Use real customer data to help develop these whenever possible. And revise them over time as you learn more.
    When writing each content piece identify which persona this specific video, blog, infographic, etc. is for.  And use the detailed persona to connect with that person.

    2) Establish Your Marketing Objectives

    When creating content for business, each piece needs a clear objective. Are you trying to increase brand awareness? Do you want them to make a micro-conversion to get a customer to start buying in? Are they ready to invest in your larger product or service offerings?
    Set a clear KPI (key performance indicator) for the piece. Your ultimate goal is leading people through the Buyer’s journey until you create and keep a loyal customer. But you need to know how to get them there through data-driven content.
    Measure its success based on its ability to meet its objective.
    Whether you’re working with a Nashville content writer or one in Mumbai, make sure they’re clear on the content marketing objective. They need to be able to build a piece around it and your target customer, using SEO and content writing best practices.

    3) Select Topics Your Customers Actually Care About

    If your target customer doesn’t care about the topic, you have a piece of worthless content. Being data-driven is all about minimizing the worthless and maximizing the awesome content to get the right ROI.
    How do you select topics that people care about?
    Browse your reviews. Identify likes, dislikes, questions, and misunderstandings. Good or bad, these are the things people care about. They make great topics.
    Talk to your sales and customer care teams. They’ll have a lot to say. And you can actually make their jobs much easier by answering common questions they get.
    That’s just another perk of content for business.
    People today prefer to find answers online before they contact your company. Make this information available to them.
    This helps all kinds of businesses get results. It doesn’t matter if you’ve got an eCommerce site or a dental practice.

    4) Analyze and Optimize

    Analyze your data. Identify your winners and losers. When topics meet their objectives well, create more content like it.
    Continue to listen to your customers. Optimize everything from your landing pages to your social media headlines to your meta descriptions. Everything must be optimized to get the right ROI on your inbound marketing efforts.

    Creating Data-Driven Content for Business

    To get results in content marketing you must utilize data to develop content that works. It should connect with a specific customer. It needs a clear and measurable objective. Only publish topics people care about.
    Optimize everything.
    Want to learn everything there is to know about inbound marketing? Follow our blog.

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