Kategori: Content Strategy
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5 Undeniable Benefits Of Using A Virtual Writing Tutor
If you’re one of the nearly 20 million students enrolled in U.S. universities in 2019, you’re almost certainly stressed out by the number of papers you have to write.Even if you’re in another walk of life, such as in the job market or looking at opportunities online, you’re probably realizing that the writing skills you used in school are necessary.After all, writing follows you all throughout your adult life in some form or another. Once you realize that, you might begin to realize that you need to improve your writing skills.But you might wonder, how will that work? How can I make my writing skills as good as they can be to get opportunities, jobs, and raises? What if I want to try writing creatively?Well, you shouldn’t have to worry about any of this! Virtual writing tutors, or online sites that help with writing, are extremely effective in providing you with the best assistance possible.So sit back, relax, and read on to learn about what a virtual writing tutor can do for you!Before understanding the benefits of getting a virtual writing tutor, it’s important to understand the importance of writing itself. Whether you like it or not, the fact of the matter is that everyone writes.Whether it’s coding for a job or a personal email, you’re going to, inevitably, have to write something.Writing is a great social tool. Because everyone needs to write at some point, doing so well can let people talk to each other and share ideas. In fact, it can help bridge the education gap between socioeconomic classes and bring people closer together.People around the world also use writing to connect with themselves.A huge number of people keep journals or write personal diaries. Even though these will never be published or read by others, it’s a relevant example of how writing is important to people.That’s a really abstract benefit to writing.But there are also concrete, practical benefits, too. Writing lets you express ideas and share thoughts with people across distance. Even when writing a message to a friend in another country, you want to have some level of basic writing skill.In these ways, writing skills are crucial for everyone in communicating with others. It’s unavoidable that you’ll need to develop these skills. So why not look to make yourself the best writer you can be?One reason that virtual writing tutors are awesome is that writing comes in many forms.These tutors can help with any and all forms of writing. Whether you’re working on an essay about the biology of frogs or trying to write the next great American novel, these sites can help.Virtual writing tutors don’t only offer a text box where your grammar can be checked, but also provide the contact information of tutoring experts. That’s their main purpose, in fact. These sites aim to help you hone your writing skills.You will likely be paired with someone who shares your writing interests, but all the experts know about writing as a whole. For this reason, you can’t go wrong in contacting an expert through the tutoring site.There are so many benefits to this! A lot of opportunities open up to you when you’re a strong writer.For one thing, people will take you more seriously in job or school applications if your resume has strong writing. If you’re a student, these tutors can help you to get better grades.There are also a lot of jobs for writers that can be done from home while drinking tea in your pajamas. Talk about living the dream! But none of these jobs are possible without virtual writing tutors.Even experts need to run their work through a system before submitting!Now that you understand why the Virtual Writing Tutor is a good idea in the abstract, it’s time to get into the nitty-gritty of what it can do for you. One of the most primary and straightforward functions that it performs is a comprehensive grammar check.This grammar check can do many more things than you might think of right away. After all, a grammar and spelling check doesn’t even brush the tip of the iceberg for what it takes to make a paper great.The grammar check feature also can tell you what words can be changed to improve the vocabulary of your text. It will provide a list of synonyms that you can use for more language variety.It can also tell you which sentences are grammatically incorrect.Even if a sentence is grammatically correct, though, it can still be too wordy and difficult for readers to grasp. The website can tell you how to shorten these sentences and make them simple while keeping them professional.Finally, this page also provides a great tool for outlining any kind of essay you might want to write. It helps to keep your thoughts organized. Your paper will basically write itself!This part of the writing tutoring website exists primarily to make sure that your work is easily readable and understandable. It also helps to eliminate typos and misplaced commas.People take others more seriously when they’ve paid careful attention to the little things, so don’t overlook these errors!What about content, style, and structure? You might be wondering if an online writing tutor can help you with these elements of writing. The answer is a hard YES!There’s an interactive component to the Virtual Writing Tutor that makes it great. Beyond the essay checker, there is also a contact button which will hook you up with a professional. These experts are trained in assisting you with writing the best paper possible.These sites can also pair you up with other people who are working on their writing!Some Virtual Writing Tutor websites will let you work with a pen pal. You can revise each other’s papers and get another set of eyes before you submit your writings to wherever you want.Having another set of eyes on your paper can help you by providing a fresh perspective. Since you’ve read your paper so many times, of course, it makes sense to you. Having a reviser lets you make sure that it makes sense to others, too.Since online tutoring is effective when it’s done properly, signing up for the Virtual Writing Tutor is one of the best decisions you’ll ever make for your future self! Don’t wait!So you’ve written your text. You’ve looked it over, run it through the grammar checker, and had it revised. Now what?Knowing what the next steps to take are after you think you’re done writing can be difficult. After all, getting things published takes a lot of work. Even if you aren’t planning on publishing and only want to turn in a school paper, you might have doubts about when the time is right.Virtual writing tutoring can help with this is a couple of ways. First, there is a forum you can post to when you sign up for this service. You can post in that forum to learn more about how and when you should submit your work.If you’re trying to publish a paper or work of fiction, people in these forums can help you to discover when you’re ready to click that submit button.Anyone who has written anything, though, can turn to these forums for a supportive community.Everyone else on the tutoring website is exactly like you: someone who wants to make their writing better. You’re all in the same boat and know what each other are going through.Whether you’re writing a book you want to publish or an academic essay you’re submitting for credit, online writing help is a great bet. Sign up to take a huge leap towards success!Writing can be tough, but it’s necessary. That’s why a virtual writing tutor is a good idea for anyone. With one, you can have an extra set of eyes on your paper to check content, structure, and especially grammar.Now that you know about how to use a virtual writing tutor to become a more successful individual, check out this article for ten more tips to improve yourself in your writing.Happy writing! -
Tips for Writing Content for Your Physiotherapy Clinic’s Website
Are you struggling to create great content for your physiotherapy clinic website?
We are here to help. After all, you need to create great content to attract new patients and put your website on the map.
Follow these tips and start writing better content.1. Use the Right Keywords
When you write content for your physiotherapy clinic website, you have to keep SEO in mind.
Use a keyword planner to help you decide which keywords will bring in more traffic. More traffic creates more conversions and more conversions create more business.
For example, Dynamic Stem Cell Therapy uses keywords related to stem cell therapy to attract visitors looking for its latest uses.
You can also use keywords to target visitors who live in a particular area such as “physiotherapy practice in Phoenix.”2. Ensure Your Headings Are SEO Friendly
Once you pick the right keywords for your content, you need to place some of them in your headers.
Readers love headers and subheaders. It’s the first thing they read and if it’s not compelling and interesting, they will bounce right off the page.
When you incorporate the keyword into a header, it will speak to the reader. It will answer the question they searched for in the first place.
It will also make the content more attractive to search engines because it gives them an idea what your content is about.3. Quality Content
It could be easy to forget the human element when you’re worried about keywords and SEO for your website. Remember you’re writing this for people. You have to make it interesting and readable.
Make sure the sentences make sense. You don’t want them to fall flat and be meaningless.
Divide the text using subheaders and bullet points to give readers a break between paragraphs.
Also, make sure your content is free of typos and grammatical errors.4. Tell a Story
What are you going to write about? How about what you do best?
Tell readers about your practice and how you came to be. People enjoy reading compelling stories. If you can give them one, they’ll give you their trust and their business.
Maybe you have some skeptics who don’t believe in your services. Why not tell the story of one of your patients and how they benefited from physiotherapy?
Don’t neglect your expertise, though. Inform readers about the latest news and physiotherapy techniques. You’ll get credibility and they’ll see how up to date you are in the industry.Write Content for Your Physiotherapy Clinic
When you write content for your physiotherapy website, remember to plan out your keywords, incorporate them into your headers, and write quality content.
If you want to read about more writing tips, then visit our blog. You’ll learn even more ways to grow your business. -
How To Create A Content Strategy That Will Take Your Site To The Top
Content marketing is quickly becoming the #1 focus of businesses. Those with a content creation strategy receive 3x more leads versus pay-per-click campaigns.
Long story short: More content equals more sales… at fewer costs.
Unfortunately, nearly every business now knows this. One wonders how their content will do anything but make a small impact with tens of millions of posts published online each month.
Want to know the secret of successful content creation? How consistency and distribution close the competitive content gap?
Read on.Laying Groundwork: The Content Creation Strategy Essentials
A content creation strategy takes about an hour to complete. This will provide the groundwork for your efforts. Though keep in mind it’s an on-going thing. You’ll add or drop ideas based on how you feel or from the reaction of the community.
Got an hour to spare? Great! Let’s get right into it.Step 1: Identify the Audience
48% of people are more likely to buy something if it’s personalized. The way to personalize the message? Identify the audience! This way you’ll cater the message to the types of individuals likely to react.
Personas
A persona is the sum of your target audience. You’ll use buyer personas when crafting content to identify wants, needs, and desires. It keeps the content on track and laser-focused versus trying to reach everyone.
Make one:- Identify demographics, income, career, and age
- Draw a portrait of this individual
- Record their common problems and desires
Brand Voice
The brand voice is how you present the message.
- Casual vs professional
- Off-the-cuff or highly-structured
- Conversational vs authoritarian
Each audience reacts differently to brand voices. It’s important to match the style and flow your audience expects to get their attention.
An easy way to develop the brand voice is by replicating how the audience speaks and writes. Mirror the wording and you’ll blend in.Channels
Seek and identify the social channels your audience frequents.
Most likely:But don’t rule out smaller social networks and platforms.
Set alerts to find related content and discussions across the Web. Then, visit those platforms, become one with the community, and use the interactions for audience research.Step 2: Find Keyword Opportunities
The keywords will mirror the direction you’ve discovered having identified the audience. You now know their lingo and where they frequent. This will attune your keyword selection to better reach them through those channels.
Google Keyword Planner
The Google Keyword Planner tool is your go-to resource for creating data-driven content. Simply type keywords into the tool to find search volume and interest.
SEMRush
You will find similar keyword suggestions when using SEMRush. Though, its better use is research competitor websites by including their URL. The results show their ranking keywords which you’ll use as part of your content strategy.
Ubersuggest
A favorite tool to find variations of keywords and related searches. Ubersuggest will report hundreds of content ideas based on your keyword query. You could create articles about each or condense them into sections of a bigger piece.
Step 3: Research What Works
The strategies up to this point are theory and speculation. You can skip most of this by going directly to competitor efforts. Then, leveraging their research.
Buzz Sumo
Buzz Sumo reports popular content based on keywords and sites. You’ll discover content and how many times it was shared across social channels. Use the top content as a basis for your content creation strategy.
Popular/Top Pages
This is an easy one to save time and efforts:
- Go to the top 10 blogs in your industry
- Look for popular blog posts in the sidebar
- Create new, expanded content based on what works
You can do one better by including extra topics brought in the comment section.
Google Ads
Take note of the displayed ads from a Google search. Look at their choice of keyword and copy. Then, repeat them as a content piece or within one.
Ad campaigns are expensive:- They’ve researched and tested the best keywords/copy
- They’re converting meaning they work
Step 4: Create a Content Calendar
Consistency matters and the best way to stay on track is with a content calendar.
Content Types
Think of the best way to display the content:
- Written articles
- Videos
- Infographics
- Podcast
- Gifs
- Images
Try a combination to build an understanding of what works for your community.
Content Frequency
Choose when you publish:
- Monday through Friday
- Monday, Wednesday, Friday
- Weekly, Monthly, Quarterly
Those opting to take longer breaks between publishing should aim for bigger pieces. This will warrant the wait. Though, efforts should continue across social media channels daily. The daily interactions will keep up with interest and rapport.
Step 5: Content Distribution
It’s gutting publishing a post and it receives little traffic. This happens with small operations because they’ve yet to establish brand authority.
Working with Influencers
The top social media influencers command a massive, engaged following. Their suggestions and content guide the industry. They’re authorities in their markets.
To have them share your content is a big win for building your brand and traffic.
Connect with them:- Follow, comment, and share their work
- Send an email praising their efforts
- Build a rapport so you’re on their radar
- Ask if they’d contribute to a piece you’re working on
- Publish the piece and ask if they’d share
Develop this professional relationship by keeping in touch. Doing so will elevate your brand authority as you become a regular with their shares.
Repurposing and Content Assets
Double traffic generation efforts:
- Repurposing — Taking existing content pieces and reworking them into new media formats
- Assets — Condensing content into downloadables used in social media and email marketing campaigns
Video accounts for 74% of all online traffic. You likely have dozens (if not hundreds) of old posts ready to swap media formats. Find out more about how to pass video creation to professional videographers. Do so and your content marketing efforts will double its ROI.
One Step Closer to Increased Leads
It’s hard seeing the big picture with the content creation strategy during its infancy. Business owners look at the time and dollars spent on content creation. They weigh it against other promotional methods like advertising which delivers instant results.
- Content is your best bet for long-term marketing.
- Remain steadfast and report the return on investment.
You will see — without a doubt — an increase in lead generation with content creation and marketing. Each piece creates a compound effort in organic search engine traffic and rankings.
Do you expect to add content marketing to your efforts this year? Now, more than ever is the perfect time to start! -
5 Ways to Create More Data-Driven Content for Business
67% of consumers say branded content drives their buying decisions. That’s why around 80% of marketing firms now invest heavily in it as part of a comprehensive digital marketing strategy.
But not just any content has this kind of power. In fact, 37% say their strategies aren’t effective at generating qualified leads. And they’re not converting leads into actual revenues.
That takes a documented and data-driven content creation strategy.
Let’s explore how to create data-driven content for business in 4 basic steps.1) Know Who You’re Writing For
It’s marketing 101. Know your customer. And yet, for many who are creating content, this integral part of developing content for business got lost in translation.
Every content piece should be written to one specific target customer. If you were trying to get more real estate clients, you wouldn’t market to your buyers and sellers in the same. You can’t properly connect with either one of them if you do.
The same is true with web content. Whether you’re marketing plastic surgery or landscaping, it’s all about the customers.The Customer Persona
Create several detailed customer personas to add to your inbound marketing toolkit. Use real customer data to help develop these whenever possible. And revise them over time as you learn more.
When writing each content piece identify which persona this specific video, blog, infographic, etc. is for. And use the detailed persona to connect with that person.2) Establish Your Marketing Objectives
When creating content for business, each piece needs a clear objective. Are you trying to increase brand awareness? Do you want them to make a micro-conversion to get a customer to start buying in? Are they ready to invest in your larger product or service offerings?
Set a clear KPI (key performance indicator) for the piece. Your ultimate goal is leading people through the Buyer’s journey until you create and keep a loyal customer. But you need to know how to get them there through data-driven content.
Measure its success based on its ability to meet its objective.
Whether you’re working with a Nashville content writer or one in Mumbai, make sure they’re clear on the content marketing objective. They need to be able to build a piece around it and your target customer, using SEO and content writing best practices.3) Select Topics Your Customers Actually Care About
If your target customer doesn’t care about the topic, you have a piece of worthless content. Being data-driven is all about minimizing the worthless and maximizing the awesome content to get the right ROI.
How do you select topics that people care about?
Browse your reviews. Identify likes, dislikes, questions, and misunderstandings. Good or bad, these are the things people care about. They make great topics.
Talk to your sales and customer care teams. They’ll have a lot to say. And you can actually make their jobs much easier by answering common questions they get.
That’s just another perk of content for business.
People today prefer to find answers online before they contact your company. Make this information available to them.
This helps all kinds of businesses get results. It doesn’t matter if you’ve got an eCommerce site or a dental practice.4) Analyze and Optimize
Analyze your data. Identify your winners and losers. When topics meet their objectives well, create more content like it.
Continue to listen to your customers. Optimize everything from your landing pages to your social media headlines to your meta descriptions. Everything must be optimized to get the right ROI on your inbound marketing efforts.Creating Data-Driven Content for Business
To get results in content marketing you must utilize data to develop content that works. It should connect with a specific customer. It needs a clear and measurable objective. Only publish topics people care about.
Optimize everything.
Want to learn everything there is to know about inbound marketing? Follow our blog. -
How To Create An Easy Content Marketing Strategy
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Did you know that 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement?
That means your content marketing strategy should be the centerpiece of attracting your customers!
Today we’re going give you a simple content marketing plan template that you can use to kick off your efforts.This is the same template we use ourselves to drive millions in sales and attract thousands of email subscribers!
First, let’s start out with the basics:What Is Content Marketing?
Content marketing is the a strategy of consistently creating and promoting targeted, useful content to attract your perfect customer.
Here’s how it works:
Instead of pushing products on people that may or may not want them, we will pull them in (“inbound marketing”) by creating content they are searching for or interested in.
When they land on our site, they will consume our information (answers to their questions, news updates, resources, etc).
Through the content, they will get to know, like, and trust our brand. Here we can capture their information, send them more cool stuff that develops a relationship with them.
Then when we are ready to sell something, they are much more likely to buy since they know us!
The whole purpose of creating this content is to create trust with your leads. This makes sales 1000X easier.
We use this same system ourselves to increase our business over 400% – Check out our B2B content marketing case study.
Here’s how to create a simple content marketing plan that will work for you:Simple Content Marketing Strategy
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1. Define Your Goals
A ship without a destination is just lost at sea.
First we need to define what your goal is:- Increase email subscribers?
- Increase sales of a product?
- Educate users?
You might even have multiple goals, but you must understand where you want to go before you create your strategy.
If you’re just starting, my favorite goal is to create educational content. That way, you can put it to an autoresponder that delivers the answers to the most common questions your user base asks.
Think about where you can make the most impact in your business – Is it by educating customers? Is it by driving more leads? Is it by explaining your product or service in a valuable way?2. Define Your Perfect Customer
After you understand your goal, then think about WHO you want to attract.
We want to create a customer persona, or avatar before we create any content.
Here’s why:
You know how some customers can be AMAZING and you make lots of money with little effort?
Then other customers are really really difficult and it’s hard to make a profit?
The quality of the customer can vary greatly – So if you create your perfect customer persona first, all the content that we create will be geared toward attracting them, and leaving everyone else in the dust.
Here’s an example:
In the book Dot Com Secrets, Russel Brunson tells a story about how he use to sell marketing training to anyone and everyone.
It was very profitable, but he hated it because the customer base made it really difficult.
So he switched his lead magnet to a book called “108 Proven Split Testing Winners.”
Instead of attracting the “make money online” crowd that consists of lots of newbies, he started attracting more advanced businesses.
Why?
People that know what split testing is generally have more advanced online businesses.
Just by changing the type of content he put out, he attracted an entirely different (and better audience).
You can do this by creating your perfect customer avatar.
What is a customer avatar?
A customer avatar is a list of characteristics and the persona of your perfect customer.
This could include any amount of data that you deem relevant:- Location
- Age
- Sex
- Job Title
- Interests
- Wants, Needs, Desires
- Big problems they have
- Questions they have
The best way to get this information is to know your customers! Actively talk to them or create a survey for them to understand who they are and what they want.
Another way to find more about your target customers is to run Facebook ads.
With the Facebook’s demographic reporting, You can find what age, sex, target interests are converting the best and actually bringing revenue.3. Research & Validate Topics
One of the hardest parts about creating content is that you can invest a lot of time with little to no results if your content doesn’t “hit” with the audience.
That’s why you’ll want to find topics that your perfect customer is proven to respond to.
You can do this by reverse engineering content that’s already out there to find hot topics, trends, and news.
Once you find topics that are getting lots of traction, you’ll know that what you’re going to create is going to work before you even have the first word written.
Some of my favorite topics to create are based around current news – If you are one of the first to put out a piece on a trending news item, it can rank easily and attract natural links!4. Create Awesome Content
Now that you have your goals set, you target audience defined, and validated topics, it’s time to create the content.
Depending on where you’re at with your business, you may want to write the content yourself or get a blog writing service to do it for you.
Writing for web is different that other types of writing though – You’ll want to make sure you format for the web by creating scannable content.
You’ll want to link to authoritative sources to back up your points, as well as your own content (It’s called internal linking and will help your website rank better!).
More than anything, create value for your target customer. Make sure your content answers their questions and positions you as an authority.
As your readers become familiar with your posts, they will trust you as an authority and will begin to like you. So when you go to pitch a product or service to them, they will be much more likely to buy from you!5. Optimize Your Blog Posts For SEO
One huge part of a content marketing strategy is getting search traffic from Google.
That’s why for every post, you’ll want to do keyword research to find what people are searching for.
Include these keywords in your title tag, your meta description, and throughout your content.
This will help you rank better and drive more traffic!6. Promote Your Content
Creating the content is just one part of the equation. If you optimize well for SEO, then you have an increase chance of ranking over time.
You’ll want to develop a checklist for content promotion after every piece is published.
This will include things like:- Posting to social channels
- Post to Facebook groups
- Put up a hellobar on your site to direct visitors on any page to your new post
- Send to email list
- Tweet out to the people you have cited in your article to let them know
- Go back through old posts and add internal links to your new post in relevant places
- Link to your content in guest posts
- Paid traffic – add the article to your retargeting campaign or a native ads campaign like Outbrain
Conclusion
By putting all these pieces together, you can formulate an awesome content marketing strategy that will grow your traffic.
What is your content marketing strategy for this year?
Let us know what you think in the comments!